Illustration of a large potted plant made to look like a website wireframe.
Illustration of potted flowers made of social media and digital marketing icons.
Illustration of a potted plant being constructed by vector tools.
Illustration of a potted plant inspired by Pantone swatches.

Design that delights and performs.

Floresta is a design partner for brands who are done playing small.

Available
in April

Past Clients

Services

Websites

Web Design
Webflow Development
Wordpress Migration

Branding

Logo Design
Style Guides
Creative Strategy
Three copies of a brand book for a fitness brand on a wooden table.

Digital Marketing

Email Design
Social Media Creative
Display Ads
A hand holding an iPhone displaying an Instagram ad of a skincare brand.

E-Commerce

Amazon Stores
A+ Content
Listing Images
A hand holding an iPad displaying an Amazon store of a wildflower seller.

Our Value

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Beyond good looks.

We focus on moving the needle instead of flashy design.

We look at opportunities, listen to your goals, and help your brand actually win through great design.

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Death to bureaucracy.

No salesmen, contracts to sign, or account managers.

Know dates & cost before you start and talk directly to the person doing the work.

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Driven by meaning.

Floresta was started because we wanted to give back.

A portion of all revenue goes to protect the environment and care for vulnerable communities.

Recent Work

Case Studies

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Brand and Website Launch for Dwight & Company

Logo Design
Branding
Web Design
Webflow Development
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Reimagined Amazon Presence for Created by Nature

Creative Strategy
Amazon Stores
Listing Infographics
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Refreshed Logo for Doughnuts & Deadlifts

Logo Design
Email Design
Apparel
Motion Graphics
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Premium Barbell Endcaps for REP Fitness

Product Design
Brand Collateral
Illustration

About Floresta

Floresta

flow • rest • ah

noun

The Portuguese word for forest. Not just a collection of trees, but a living, biodiverse system. To us, a metaphor for creative growth. A place for discovery, beauty, and wild creativity.

Portrait of Daniel Castro Maia smiling.

Hi! I’m Daniel — a Swiss army knife for art direction, design, and illustration. Believe it or not, but Floresta is largely a one-person operation.

I've had the pleasure to work on a variety of brands spanning more than a dozen industries and ranged from global conglomerates to local businesses.

I personally handle every project, and you get a direct line to the person executing your vision.

Shortened for brevity. All reviews verified on Trustpilot

“Strategic, collaborative, and deeply committed to quality. I can’t recommend Floresta enough.”

Daniel led the design and development of the latest version of OSARO’s website, and the results speak for themselves.

He brings a rare combination of creative vision and technical precision. Our site is not only polished, but clearly communicates our value and supports our business goals. He’s responsive, reliable, and consistently goes above and beyond.

Teresa Shelly

Director of Creative Services

“Within a week of going live, I received multiple sales and qualified leads.”

I've been working with Floresta for years, and Daniel has quickly become my go to partner for all design work.

He is easy to work with and deeply understands my business goals. He has helped propel my brand's visibility in a very short time and set me apart from the competition.

Mandy Dwight

Founder & CEO

“I questioned the value of hiring a designer in the AI era, but Daniel quickly proved that great designers are still essential.”

Beyond the work, Daniel is simply enjoyable to work with. He brings wit, intelligence, and a strong ability to intuit what we are trying to accomplish.

Even when guidance is minimal or vague, he regularly delivers work that is unique, creative, and right on target.

Kurt Miller

Head of Marketing

“A communicative collaborator who makes sure our visions are aligned, and delivers.”

Daniel is extremely good at what he does. He's open to ideas while also bringing his tasteful point of view.

He knows the nitty-gritty technical side, and guided me through the whole process with ease. The website that he built for my business is amazing and brings me more clients. I would not have anyone else do it.

Aretha Chui

Full Out Performance

“Thinks deeply about how creative will produce the best possible results.”

I've worked with Daniel on many, many projects over the last few years. He is a passionate, intelligent, and strategic collaborator who goes way beyond just responding to a brief.

He thinks deeply about how creative will produce the best possible results, and he gives advice freely and fearlessly. If you're looking for a design partner who will bring out the best in your brand, look no farther.

Forest Lee

Creative Director

The creative partner I consistently come back to. Regardless of the project, I know I can trust him to nail it.”

I've worked with Daniel for years at this point in many different capacities. What is unique about Daniel is his versatility. I've worked with him on web design/UX, email design, ad creative, and branding.

He thinks like a business owner, not just a designer. He understands the full picture, from how a user moves through a page to what actually drives conversions in an ad.

Madison Copeland

Marketing Director

“Daniel understands Amazon as a marketing platform, not just a design project.

I was looking for someone who not only understood the creative side of Amazon but also the strategy behind driving engagement and conversion. Daniel delivered on both fronts.

His work on our store, listing images, and A+ content doesn’t just look good — it helps tell our story and makes it easier for customers to understand why they should choose our products.

Steve Peterson

Managing Partner

Frequently Asked Questions

How much do you charge?

One-time projects start at roughly $1,700. Most website builds fall between $7,000–$12,000.

Pricing is credit-based — think of it like an arcade. Buy a pack upfront and spend credits on what you actually need. Credits provide design capacity that's actually flexible. No surprise invoices or stopping to renegotiate when something new comes up.

Curious how it works or want a number for your project? Just reach out!

What's the usual turnaround?

It depends on scope, but most clients are onboarded the same week and start receiving deliverables the following week. Website projects are typically completed in 4-8 weeks from kick-off.

Estimated timelines are always shared upfront before you sign.

What do I need before reaching out?

A rough idea of what you're looking for, a sense of your timeline, and a budget ballpark. The rest we can figure out together.

Who is Floresta a good fit for?

Small to mid-sized companies that need a versatile creative partner — someone who can tackle a wide range of design needs as the business grows.

Think of it less like hiring an agency and more like having a creative director and hands-on designer in one, without the overhead.

What's it like to work with Floresta?

Every project is handled personally by Daniel. No account managers, no handoffs to junior staff. You get a direct line to the senior designer doing the work.

The process is straightforward: we start with a call to nail down scope and vision, move into design, incorporate your feedback, and build.

For work outside of Floresta's expertise, we refer you to other talented professionals.

Sound like a plan?

Available
in April

9:00 CETMST

We'd be honored to help your business thrive.

Book a 30-minute intro call to chat about your brand and see if we're a good fit.

Hate calls? Email us instead.