Project Planner

Identify opportunities to stand out and win through positioning and competitive strategy for your brand.

This is a requirement for every new client that does not supply a brand guide. Define and document the brand's visual language from the ground up: colors, typography, UI elements, and other relevant visuals. We then audit for accessibility and translate everything into structured themes ready for development.

Audit an existing brand style guide for web accessibility, resolve any contrast or legibility issues, and translate approved colors and typography into structured themes ready for development.

Want us to take it all the way? We'll build the email design for you in your preferred platform.

A full email design ready to be exported and built using your email platform. This includes desktop and mobile optimizations, so your email looks great everywhere.‍ Check the FAQ section to learn more about Child, Sibling, and Unique variants.

Child email variants are most commonly used for email newsletters that have already been designed.

A social single-image post for just about any social media website. This includes resizes if posting this same design across multiple channels. Learn more about variants in the FAQ.

Child variants of social posts are usually lighter lifts and follow a pre-established format. They are mainly used for newsletters and follow-ups on the same campaign.

A social multi-image carousel post for just about any social media website. This includes resizes if posting this same design across multiple channels. Learn more about variants in the FAQ.

Child social post variants are usually lighter lifts and follow a pre-established format. They are mainly used for newsletters and follow-ups on the same campaign.

Ad design for social or display ads. This includes size variants if needed, such as Google Ads sizes, or Story, Feed, and Reel variants of an Instagram ad. Every first ad for a campaign is a Unique design.

A child static ad is a minor change of an existing ad design. For example, a different background image for A/B tests, or copywriting variations to denote the progression of a campaign.

This project includes a wireframe, design, and upload. A+ Content is a part of your products' detail pages. It showcases them with images, customized text placements, comparison charts, and more. Basic A+ is an Amazon term, and Basic does not necessarily imply a simpler design. Check the FAQ section to learn more about Child, Sibling, and Unique variants.

This is the child variant of a Basic A+ design.

This project includes a wireframe, design, and upload. A+ Content is a part of your products' detail pages. It showcases them with videos, images, customized text placements, shoppable comparison charts, and more. A+ Premium is an upgraded version of A+ with more modules (7), includes video capability, and supports larger images and interactive experiences. Scroll to the FAQ section to learn more about Child, Sibling, and Unique variants.

This is the child variant of an A+ Premium design. Child variants also includes updates to existing A+ Content.

This project includes a wireframe, design, and upload. A+ Content is a part of your products' detail pages. Brand Stories complement other A+ Content by showcasing more than just your product. They enable you to tell consumers the story behind the brand. They are parefect for highlighting product lines, link to other products, and to your Amazon store.

Keep your product listings up to date, update store pages regularly, and have someone to troubleshoot issues with you. Covers up to 6 store pages. Stack it for more coverage.

This project includes a wireframe, design, and development. A layout with placeholder copy and images is created for structure to be approved. We then fill in all the design, copy, and images to result in a one-to-one mockup of what this page will look like live. Once approved, we build it directly inside your Amazon Store and publish!

Listing images, also known as infographics, are highly designed images in your product's detail page that communicate your product's value at a glance. This service includes design and upload of up to 6 images per SKU. Check out the FAQ section to learn more about Child, Sibling, and Unique variants. This does not include a main image.

This is the child variant of a Listing Image set. An update to an existing Listing Image set is also considered a child variant.

A set of 10 custom icons designed in a consistent style. Delivered in SVG and PNG formats. Add more of this item for more icons.

A small-scale illustration designed to accent surrounding content or fill stamp-sized content. Common uses include inline blog imagery, UI empty states, and list items.

This is a catch-all item for small miscellaneous requests.

Sometimes things need a bit more time in the oven. Every task you commission comes with two complementary revisions, but if we need more, this option is right here.

Onboarding is a one-time task for every new client. It includes setting up your Client Portal, creating a shared cloud folder to facilitate file-sharing, and adding your scope to our project management.

Production-ready packaging design ready to print.

A Child variant is a minor adaptation of an existing design. Think copy change, language localization, or a small asset update that doesn't require the creation or procurement of new content.

A page layout is a catch-all term for a variety of print media. For example, white papers, sell sheets, event signage, editorial spreads, and more. Just select the number of pages needed. Does not include heavy illustration, complex data visualization, or copywriting. The deliverable is a PDF.

A standard layout is usually a simpler page with mostly text and simple imagery. For more complex or dense pages, opt for a complex layout.

If you rely on 3rd party tools, you probably want them integrated into your website. For example, embedding lead forms from your CRM, triggering automations in Zapier or Make, embedding your social media feed, etc. The 3rd party tools you use may be paid. As much as we'd love to, Floresta does not pay for these tools for you!

Enable live search and dynamic filtering functionality for any collection. Commonly used for blog posts, products, and team members. Filters are defined by your CMS fields and can include categories, tags, price ranges, and more.

Every new project already includes analytics integration by default — this item is meant for those needing help setting these services up for success. Popular choices include Google Analytics 4 (GA4), Google Tag Manager (GTM), and Search Console. We guide you through setting up your tools, confirm Google Search Console verification, and test to ensure data is flowing correctly.

This is an update to a CMS Collection, like adding or updating fields.

We implement Consent Pro, a cookie management platform (CMP) for privacy compliance. With its geo-specific consent settings, you can be GDPR-compliant in Europe while CCPA/CPRA compliant in the US. GDPR may only be necessary if you do business with European companies, operate in the European Economic Area, or sell to EEA residents. Full GDPR compliance requires more than implementation CMP.

Migrate from a web platform or CMS like Squarespace, Wordpress. Includes data migration, 301 redirects, and link testing. If we're building a new website and your currrent one is built in a separate platform, this is a required technical step to ensure your data is migrated safely. Each instance of this item covers 100 URLs. Add more instances for more pages.

Development and deployment of a section or customizable component directly into your Webflow project. This product is useful for when you don't need a whole page, just a modular component or expansion to an existing page. For example, a new navbar, a new simple hero section, etc. This only covers development. Pair it with Design if the visual of this component or section matters.

A sprint to hunt for bugs and test for performance, accessibility, and compliance. We update a report that you can check anytime in your Client Portal. Covers up to 4 static pages and 1 CMS page. Stack it for more coverage. Home, Legal pages, and Design System pages do not count towards this total!You can also purchase maintenance as a standalone subscription with a maintenance plan.

This is a required technical step for every Webflow project. This includes the utility CSS classes, components, and variables necessary for the development to take place. If you are knowledgable about Webflow frameworks like Client-First or Mast, Floresta uses Lumos as a base for its framework.

A design for a section or component in your website or app. This product is useful for when you don't need a whole page, just a component or section to an existing page (e.g. a new navbar, a new simple hero section, etc). Pair this task with Development to have this component or section deployed!